TV set maker Samsung is also helping to target ads. They’ve just launched Total Media Solution, a managed service that loads an advertiser’s media purchases into Samsung’s own Demand Side Platform, watches the ads received by each viewer, and makes incremental ad buys to reach to viewers who were not exposed. It’s a clever, if creepy, use of Samsung’s ability to monitor content consumption on its TVs.

I have so many pet peeves I may open a zoo.  The first exhibit will be filled with people who assume that every CDP includes identity resolution features, even though we’ve been saying for years that many do not, and that’s okay because good third-party alternatives are available.  But for buyers who do want integrated ID resolution, Simon Data just launched Identity+, which uses third-party data and identity graphs to improve resolution rates and attach more addressable identifiers to customers.

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.