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Iterable Raises $200 Million Series E for Cross-Channel Marketing

We have a hefty bucket of vendor news today, Dear Reader. First up: cross-channel marketing platform Iterable has closed a $200 million Series E, bringing total funding to $342 million. They offer email, SMS, app messaging, real-time personalization, and a unified customer data store to tie it all together.

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Precisely Launches Digital Engagement Platform

June 16, 2021

Data management software vendor Precisely, which just Monday announced acquisition of Winshuttle, is back in the news with a new self-service digital engagement platform called EngageOne Communicate.  This moves them out of the IT department to let business users design and deliver real-time customer interactions.  Channels include personalized interactive video, chatbots, email, SMS, and “dynamic PDFs”, which include barcodes and QR codes.

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Salesforce Offers Free Data Cloud to Sales and Service Cloud Customers

February 21, 2024

Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud.  The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors.  The company also unveiled a small business edition of Marketing Cloud.

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