Iterable Raises $200 Million Series E for Cross-Channel Marketing

We have a hefty bucket of vendor news today, Dear Reader. First up: cross-channel marketing platform Iterable has closed a $200 million Series E, bringing total funding to $342 million. They offer email, SMS, app messaging, real-time personalization, and a unified customer data store to tie it all together.

More News

Previous Article

Precisely Launches Digital Engagement Platform

June 16, 2021

Data management software vendor Precisely, which just Monday announced acquisition of Winshuttle, is back in the news with a new self-service digital engagement platform called EngageOne Communicate.  This moves them out of the IT department to let business users design and deliver real-time customer interactions.  Channels include personalized interactive video, chatbots, email, SMS, and “dynamic PDFs”, which include barcodes and QR codes.

CDPI Newsletter
Featured Article

Salesforce Offers Free Data Cloud to Sales and Service Cloud Customers

February 21, 2024

Salesforce is offering a free version of its CDP-esq Data Cloud to Sales and Service Cloud customers, with the apparent goal of increasing use of Marketing Cloud.  The Data Cloud offers Marketing Cloud users a unified view of data in Salesforce clouds and other systems via no-copy access to cloud databases and Mulesoft connectors.  The company also unveiled a small business edition of Marketing Cloud.

CDPI Newsletter