Oregon’s data broker law has gone into effect, making it the fourth state after Vermont, California and Texas, to have special requirements for the data broker industry. This and the recently passed Texas law require data brokers to register with the state – and businesses that process data they’ve not collected directly from individual subjects should check the laws to see if they’re covered.
Good if you said yes above, since Consumer Reports found as many as 7,000 companies, including LiveRamp, Acxiom, Epsilon, Home Depot and Amazon, are monitoring activities of individual Facebook users. This to help Meta understand what you do when you’re not on the their platform – and to enable them to target you with ads. Out of more than 700 participants who volunteered to have their data looked at, on average each had their data sent to Facebook by more than 2,200 companies.
ISACA, a global association focused on security, governance, risk and privacy education surveyed more than 1,300 data privacy professionals on how their company was handling staffing and support for privacy. Key findings were that demand for technical roles is likely to increase, board prioritization of privacy is expected to hold steady, though more than half surveyed expected privacy budgets to decrease this year. Also consistent with last year is expert-level privacy professionals are the most difficult to hire.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.