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IT’S THE LAW (02/01/2022)

The EU Parliament voted to strengthen the Digital Services Act (DSA) which bans online ads that contain sensitive political, sexual, illegal or misleading content. This along with their Digital Marketing Act (DMA), which sets criteria for identifying and regulating Big Tech “gatekeepers,” is part of an overall effort to reign in abuse.  The law must still be approved by the Council of the EU, which may be more business-friendly.

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Not having a national US privacy law projected to cost business $1T over 10 years

February 1, 2022

A sobering new report by the Information Technology and Innovation Foundation (ITIF) projects long-term cost to businesses upwards of $1 trillion, if the US doesn’t pass a national privacy law. This would, in large part, be due to the need to manage a host of duplicative and nuanced state laws. The ITIF also estimated cost to small business would be tens of billions.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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