The EU Parliament voted to strengthen the Digital Services Act (DSA) which bans online ads that contain sensitive political, sexual, illegal or misleading content. This along with their Digital Marketing Act (DMA), which sets criteria for identifying and regulating Big Tech “gatekeepers,” is part of an overall effort to reign in abuse. The law must still be approved by the Council of the EU, which may be more business-friendly.
Read More — Data Marketing Act
A sobering new report by the Information Technology and Innovation Foundation (ITIF) projects long-term cost to businesses upwards of $1 trillion, if the US doesn’t pass a national privacy law. This would, in large part, be due to the need to manage a host of duplicative and nuanced state laws. The ITIF also estimated cost to small business would be tens of billions.
In the first of what will be a quarterly report, CYTRIO found most business are not compliant with California’s Data Service Access Request (DSAR) requirements. The survey also compared verticals and found education at 8% full compliance and healthcare at 0%.
Retention-oriented CDP CleverTap has purchased app marketing system Leanplum. The deal will give CleverTap a new set of advanced personalization tools and greater geographic reach. Price was not disclosed.