IT’S THE LAW (04/04/2023)
New Zealand passes the Digital Identity Service Trust Framework law, which will grant a trust seal of approval of technology providers who demonstrate approved standards for security and compliance.
New Zealand passes the Digital Identity Service Trust Framework law, which will grant a trust seal of approval of technology providers who demonstrate approved standards for security and compliance.
The global shopping app has been found to be able to spy on users in “highly unusual,” highly invasive ways. Boasting 750 million+ users/mo. just in China, Pinduoduo surpassed Alibaba for market size in 2021. Now, cybersecurity teams from Asia, Europe and the US flagged the Chinese app after detecting unusual malware that can exploit vulnerabilities phone operating systems and bypass security to monitor activities on other apps, read private messages and change settings. Concerns have been raised with Chinese regulators, and Google suspended the app pending investigation.
A study from Twilio drawing on insights from 4,700 B2C leaders and more than 6,000 consumers, found 98% of consumers want businesses to do more to guarantee privacy; and 42% of business leaders said finding a balance that honors that is a top priority. Additionally, 97% of brands expect investment in digital customer engagement to double over three years and 89% plan to move to first-party and zero-party data.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.