IT’S THE LAW (04/13/2021)

July 1, 2021 concludes the one-year grace period given for businesses to comply with South Africa’s Protection of Personal Information Act (POPIA).  Legal firm Cliffe Dekker Hofmeyr has published a POPIA compliance checklist to aid businesses in understanding where they need to be POPIA compliant.

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New “Check in Scotland” COVID19 app raises privacy concerns

April 13, 2021

The Scottish government has introduced a new check-in app to collect details of people as they visit businesses and other venues, including pubs, restaurants, hair salons and houses of worship. By law, the government specifies that this data must be kept for 21 days, and then must be destroyed or deleted. This is designed to work in concert with the country's health service's "NHS Scotland Test and Protect" initiative to test, trace and isolate from people who have the virus. The concern is that the new check in data will capture intrusive data about individual habits and locations that will be stored in a centralized database.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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