July 1, 2021 concludes the one-year grace period given for businesses to comply with South Africa’s Protection of Personal Information Act (POPIA). Legal firm Cliffe Dekker Hofmeyr has published a POPIA compliance checklist to aid businesses in understanding where they need to be POPIA compliant.
By using Killi, consumers can then view, edit, opt-out, or where possible, get compensated for data use.
The Scottish government has introduced a new check-in app to collect details of people as they visit businesses and other venues, including pubs, restaurants, hair salons and houses of worship. By law, the government specifies that this data must be kept for 21 days, and then must be destroyed or deleted. This is designed to work in concert with the country's health service's "NHS Scotland Test and Protect" initiative to test, trace and isolate from people who have the virus. The concern is that the new check in data will capture intrusive data about individual habits and locations that will be stored in a centralized database.
Deep thinkers in the advertising world recognize that a single ad is rarely the only reason someone makes a purchase. But one-touch attribution is irresistibly simple. Sam’s Club has just announced it will link in-store purchases to online search ads within its retail ad network, giving many marketers what they want even if they know better.