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IT’S THE LAW (08/30/2022)

Vietnam notified onshore tech companies they must now store financial, biometric and other personal data locally and also set up local offices. Data must be held there for a minimum of two years, and Vietnamese authorities have broad rights to issue data collection requests for investigation. Companies that do not comply will be required to remove content.

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Good news – the FCC is calling top 15 companies to account

August 30, 2022

The US Federal Communications Commission (FCC) has investigated the data use and retention practices of the top 15 US mobile carriers and found them well out of compliance. In fact, Verizon has been retaining cell tower location data; T-Mobile has been tracking “timing advance data” (which indicates how far a signal is from a cell tower); and AT&T has been helping itself to call record data.  And, while none of the carriers surveyed currently allow people to universally opt out, the FCC is tasking its Enforcement Bureau to launch a new investigation – and they’re inviting users to weigh in with their concerns and privacy complaints.

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PET and data collaboration seen as key privacy protections by CDOs

August 30, 2022

A new survey of chief data officers and other senior data managers from TripleBlind calls out Privacy Enhancing Technologies (PET) and data collaboration as crucial to ensuring privacy protection and as key revenue drivers. Ninety-four percent believed enforcing existing regulations would increase revenue, and nearly half indicated that expanded data collaboration would give their organizations a competitive advantage. There was also great concern, with 64% of respondents suspecting third-parties would use data in ways not permitted legally.

CDPI Privacy Newsletter
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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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