The Delaware Personal Data Privacy Act is now the 12th US state privacy law. The Act allows residents to opt out of ads based on pseudonymous data collected over time – including data stored on cookies or other identifiers. Ads based on first-party data or contextual ads are still fine.
X (formerly Twitter) used to own MoPub, the mobile ad platform accused of “illegal trafficking” of personal data of millions of Dutch users while Twitter owned it. The class action suit alleges MoPub collected people’s data and then shared and traded sensitive information with scores of companies without user knowledge or consent in clear violation of GDPR.
A UserTesting survey of consumers in the US, Australia and UK found consumers will consider trusting AI for a good retail deal. Of those surveyed – 2,000 US, and 1,000 each in Australia and the UK – 87% of US consumers were willing to exchange personal information for savings and exclusive deals, compared with 24% AU and 27% UK. Around a third (36% US, 28% AU, 39% UK) were willing to use AI for auto-ordering and shopping online.
After years of thinking they were in the business of selling things to people, retailers have realized they’re actually in the business of selling people to advertisers. Retail media networks are the most obvious result, but why stop at ads sold directly by the retailer? Walmart has hooked up with Disney Advertising to test letting advertisers on Disney+, Hulu, and other Disney outlets use Walmart audience information to improve targeting and measure results.