Consumers to start trading privacy for AI-driven retail deals

A UserTesting survey of consumers in the US, Australia and UK found consumers will consider trusting AI for a good retail deal. Of those surveyed – 2,000 US, and 1,000 each in Australia and the UK – 87% of US consumers were willing to exchange personal information for savings and exclusive deals, compared with 24% AU and 27% UK. Around a third (36% US, 28% AU, 39% UK) were willing to use AI for auto-ordering and shopping online.