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IT’S THE LAW (3/9/2021)

Oklahoma’s House of Representatives has passed a data privacy bill in an 85-11 vote. The legislation, which now moves to the state Senate, overcame industry opposition and adds pressure on the federal government to enact privacy legislation as Oklahoma joins California, Virginia, New York, Washington and other states. The four pillars of the new legislation are: right to know, right to delete, right to opt-out of collection, and an opt-in requirement beginning in 2023.  Private right of action didn’t make it through committee.

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Read More – CA, VA, NY, WA comparison chart

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Identify relevant regs and compliance readiness

March 9, 2021

TrustArc’s PrivacyCentral tool maps your compliance against global privacy laws With privacy regulations changing almost daily, knowing which laws apply to your company is crucial.  TrustArc has designed a new tool to deliver contextual, real-time insights to privacy teams. PrivacyCentral identifies which regulations are likely to apply to data held, and prioritize laws according to timelines, owners and KPIs.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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