Do marketers have too much tech? This Capterra study of SMB marketers finds only 62% of apps are used regularly. While 84% say their companies conduct regular software audits, just 34% limit non-IT employees’ ability to add new software.
Adobe is extending its Real Time CDP to support new data partners, look-alike audiences, and import audience segments from other systems. The announcements came at the company’s EMEA Summit. There were plenty of announcements about the company’s other Experience Cloud products, and of course new features powered by generative AI.
Even if you ignore the more apocalyptic warnings about AI, there are plenty of issues to consider and industry groups are stepping up. Publisher-backed trade group Digital Content Next just issued seven principles – more of a guideline, really – to help protect creators’ rights. Meanwhile, Publicis Group just became the first agency holding company to join the Coalition for Content Provenance Authenticity (C2PA), which is not to be confused with the League of Extraordinary Gentlemen.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.