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Just Half of Consumers Find Most Ads Relevant: DISQO Report

The premise behind all this digital advertising is that consumers will see more relevant ads. Most consumers (82%) agree that’s what they want, according to this DISQO survey, although just half (53%) say they usually get it. Unsurprisingly, irrelevant ads make most people unhappy (57%).

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BigID Raises $50 Million Series D for Privacy Tech

January 7, 2020

I guess we’ll eventually feel that privacy technology is over-hyped and stop paying attention to it. But that hasn’t happened yet, so you probably still care that BigID has just raised a $50 million Series D, bringing their total funding to $146 million. BigID helps companies find personal data in their systems and has recently added products to fulfill data access requests under privacy regulations.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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