Kantar Launches Cookie-less Measurement Solution

Meanwhile, advertisers continue to struggle to adjust to a world without third party cookies. Marketing research agency Kantar has just announced Project Moonshot, which will marry digital publisher data on who saw which ads with behavior data from Kantar’s 100 million-member consumer panel. Partners include Google, Pandora, Dish, Pinterst, Roku, Snap, Spotify and Twitter.

More News

Next Article

Ad Revenue Rose After Removing Third-Party Trackers: Brave Study

July 28, 2020

I know this sounds crazy, but what if all those third-party cookies we’re so worried about losing don’t really make advertising more effective? Privacy-friendly browser Brave and Dutch publisher NPO found just that: ad revenues rose sharply when they switched from people-based to contextual targeting. Without a proper control, we don’t know if the switch to contextual was the real reason for the change, but it’s still an intriguing thought.

CDPI Newsletter
Featured Article

Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

CDPI Newsletter