Victory Farms, a Kenya-based aquaculture startup, has raised $35 million in a Series B round. The startup says it will use the funding to finance the expansion of its operations in Kenya and Rwanda and potential entry into Ethiopia, Uganda, and Tanzania.
The world of media measurement is filled with intrigue and plot twists, although I suspect only insiders follow it in detail. If you happen to be one of them, you may be excited to learn that the Media Rating Council has revoked its accreditation of Comscore’ Media Metrix desktop digital audience measurement service, one of the pillars of the industry. Then again, if you follow it in detail, you probably knew that already.
Kenyan web3 platform Fonbnk has partnered with Tanda to launch a first-of-its-kind airtime trading marketplace across Tanda’s network of 40,000 agents. Through the partnership, Tanda agents and vendors across East Africa can act as airtime ‘market makers’ and access new revenue streams by buying and selling prepaid airtime for profit on Fonbnk’s distributed exchange.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.