The world of media measurement is filled with intrigue and plot twists, although I suspect only insiders follow it in detail. If you happen to be one of them, you may be excited to learn that the Media Rating Council has revoked its accreditation of Comscore’ Media Metrix desktop digital audience measurement service, one of the pillars of the industry. Then again, if you follow it in detail, you probably knew that already.
You can think of ID.me as a mirror image of companies that do identity resolution for marketing: instead of unmasking people who haven’t identified themselves, ID.me verifies that people are who they claim and gives them more control over how their data is shared. They just raised a $132 million Series D , bringing total funding to over $240 million.
Victory Farms, a Kenya-based aquaculture startup, has raised $35 million in a Series B round. The startup says it will use the funding to finance the expansion of its operations in Kenya and Rwanda and potential entry into Ethiopia, Uganda, and Tanzania.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.