Kenya’s MarketForce expanding to 5 more markets via Cellulant partnership
Kenyan retail-tech startup MarketForce is expanding into five further markets and targeting one million merchants after securing a partnership with fintech company Cellulant. Co-founded in 2018 by Tesh Mbaabu and Mesongo Sibuti, MarketForce is a B2B retail marketplace that empowers informal merchants in Africa to source, order and pay for inventory digitally and conveniently, access financing, collect digital payments and make extra money by reselling digital financial services such as airtime, electricity tokens and bill payments.