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Kenya’s MarketForce expanding to 5 more markets via Cellulant partnership

Kenyan retail-tech startup MarketForce is expanding into five further markets and targeting one million merchants after securing a partnership with fintech company Cellulant.  Co-founded in 2018 by Tesh Mbaabu and Mesongo Sibuti, MarketForce is a B2B retail marketplace that empowers informal merchants in Africa to source, order and pay for inventory digitally and conveniently, access financing, collect digital payments and make extra money by reselling digital financial services such as airtime, electricity tokens and bill payments.

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South African crowd-solving startup Zindi building a community of data scientists and using AI to solve real world problems

December 9, 2021
CDPI Emerging Markets
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Two-Thirds of Companies Plan More Customer Data Use: Treasure Data Report

January 28, 2022

Is there anything more fascinating than other companies’ customer data strategies, Dear Reader?  I thought not.  Here’s a Treasure Data study on that very topic.  Random factoids: data silos are a more common problem (34%) than data quality (24%); data and IT departments are responsible for customer data strategy at 49% of companies, while marketing is responsible at 11%.; 63% of companies plan to expand use of customer data.

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