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Kenya’s MarketForce expanding to 5 more markets via Cellulant partnership

Kenyan retail-tech startup MarketForce is expanding into five further markets and targeting one million merchants after securing a partnership with fintech company Cellulant.  Co-founded in 2018 by Tesh Mbaabu and Mesongo Sibuti, MarketForce is a B2B retail marketplace that empowers informal merchants in Africa to source, order and pay for inventory digitally and conveniently, access financing, collect digital payments and make extra money by reselling digital financial services such as airtime, electricity tokens and bill payments.

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South African crowd-solving startup Zindi building a community of data scientists and using AI to solve real world problems

December 9, 2021

South Africa-based crowd-solving startup, Zindi is using AI to solve real-world problems for companies and individuals. The startup has done that over the last three years they have been in existence. Just last year a team of data scientists under Zindi used machine learning to improve air quality monitoring in Kampala as another group helped Zimnat, an insurance company in Zimbabwe, predict customer behavior — especially on who was likely to leave and the possible interventions that would make them stay. Zimnat was able to retain its customers by offering... Read More >

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PubMatic and GroupM to Deliver AI-Powered Cohort Modeling to Advertisers

April 17, 2024

Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.

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