Kin.art is a new tool that aims to protect artists’ portfolios hosted on its site primarily by using image segmentation to prevent AI from poaching complete images. It is one of a number of tools that have recently entered the arms race between AI data scraping and content protection on the creator’s side, such as the University of Chicago’s Nightshade. At time of writing, texts remain vulnerable.
Optable, which offers data collaboration services for the advertising eco-system, has opened an Early Access Program for its activation capabilities based on its integration with Google’s Privacy Sandbox. This will allow advertisers to build and target audiences and publishers to activate and measure audiences, all without compromising privacy. Optable calls it an “easy button” for privacy-led advertising.
At the end of February, LinkedIn will stop updating lookalike audience data. It appears that the audiences will still be available for use but will essentially be static, thus quickly declining in value. It’s not clear why LinkedIn has taken this decision, but it is recommending Predictive audiences and Audience Expansion as alternative options.
Customer data and audience management platform Omeda is announcing a new integration with Shopify. This means order, product, and customer data from Shopify being imported directly into Omeda. Users will be able to see Shopify transaction activity in real time, use Omeda Audience Search to view customer order history from a connected Shopify store and use Omeda Audience Builder to create target audiences based on Shopify trends and behavior.