At the end of February, LinkedIn will stop updating lookalike audience data. It appears that the audiences will still be available for use but will essentially be static, thus quickly declining in value. It’s not clear why LinkedIn has taken this decision, but it is recommending Predictive audiences and Audience Expansion as alternative options.
Kin.art is a new tool that aims to protect artists’ portfolios hosted on its site primarily by using image segmentation to prevent AI from poaching complete images. It is one of a number of tools that have recently entered the arms race between AI data scraping and content protection on the creator’s side, such as the University of Chicago’s Nightshade. At time of writing, texts remain vulnerable.
Pega, the AI-powered low code CRM platform has announced the launch of Gen AI Knowledge Buddy. Buddy will be able to draw on content scattered across many enterprise siloes to respond to natural language prompts. It will also be possible to create custom Buddies, specifically for marketing, sales and service use cases.
Retail and hospitality customer engagement platform Givex has added the ability to create comprehensive customer profiles that include interaction data from other systems. The new product, GivexEngageAI, also develops customer segments, executes marketing campaigns, and recommends next best actions. The company refers to it as a CDP and it does appear to tick all of our boxes.