Maybe you’re tired of hearing about Unified ID 2.0 and maybe you’re not.  If you do care, you’re probably interested in this Digiday report that Omnicom Media Group has formally endorsed it as “the post-cookie solution best suited for its clients and publisher partners”.  Unfortunately, they don’t seem to have made an actual announcement, so we’ll have to hope that Digiday’s story is correct.

Want more about retail and social? This BrandTotal survey finds that over 80% of respondents have purchased a product or service as a result of a social ad.  Sprout Social reports that consumers rank “strong customer service” as the most important factor in a best-of-class social experience.  Marketers ranked it sixth in a parallel survey.  Download to see which industries are most responsive to social help requests.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.