Maybe you’re tired of hearing about Unified ID 2.0 and maybe you’re not.  If you do care, you’re probably interested in this Digiday report that Omnicom Media Group has formally endorsed it as “the post-cookie solution best suited for its clients and publisher partners”.  Unfortunately, they don’t seem to have made an actual announcement, so we’ll have to hope that Digiday’s story is correct.

Want more about retail and social? This BrandTotal survey finds that over 80% of respondents have purchased a product or service as a result of a social ad.  Sprout Social reports that consumers rank “strong customer service” as the most important factor in a best-of-class social experience.  Marketers ranked it sixth in a parallel survey.  Download to see which industries are most responsive to social help requests.

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.