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Social Service Ranks #1 for Consumers, #6 for Marketers: Sprout Social Survey

Want more about retail and social? This BrandTotal survey finds that over 80% of respondents have purchased a product or service as a result of a social ad.  Sprout Social reports that consumers rank “strong customer service” as the most important factor in a best-of-class social experience.  Marketers ranked it sixth in a parallel survey.  Download to see which industries are most responsive to social help requests.

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Klarna Buys Hero to Connect Online Shoppers with In-Store Staff

July 12, 2021

The lines between online and in-store shopping are blurring. Retail shopping and payment platform Klarna just bought Hero, which connects online shoppers with retailer staff via text, chat, and video. This Snapchat survey agrees that shoppers want to mix digital and real world experiences: 35% said they’d go out of their way to shop at a store with interactive virtual services such as a smart mirror that lets them try on clothes or makeup.  Over 40% use their phone in-store to compare prices and look for product information.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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