Marketing automation platform Klaviyo has added a Customer Data Platform. The company stresses the benefits of integrating CDP data with its analysis and delivery tools – an approach that accounts for 75% of the market, according to CDP Institute data. It avoids the integration cost and complexity of assembling a collection of separate tools.
The union ministry of education has joined hands with Oracle Cloud Infrastructure (OCI) to modernise India’s national education technology platform—Digital Infrastructure for Knowledge Sharing (DIKSHA). Under the multi-year collaboration agreement, OCI will help the Ministry of Education use DIKSHA to provide educational resources to millions of additional students.
The European Union’s Digital Markets Act is having the intended effect of increasing competition. Setapp, which runs a subscription platform for Mac users, has announced plans for an alternative mobile app store for iOS. Available only to EU users, it will enable Apple customers to buy apps without using Apple’s own app store and payment system.
YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.