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Klaviyo Launches CDP with Integrated Delivery Tools

Marketing automation platform Klaviyo has added a Customer Data Platform.  The company stresses the benefits of integrating CDP data with its analysis and delivery tools – an approach that accounts for 75% of the market, according to CDP Institute data.  It avoids the integration cost and complexity of assembling a collection of separate tools.

 

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YouTube Testing AI Overviews in Search Results

April 28, 2025

YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.

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