News

Kount Introduces Identity Trust Global Network

Fraud prevention vendor Kount comes at identity from the angle of judging whether someone is really who they say they are. Kount just introduced the Identity Trust Global Network, which assigns a confidence score to identities asserted during interactions such as payments, account creation, and log-ins. Companies can then act accordingly, smoothing the path for reliable identities and demanding more verification from the sketchier ones.

More News

Next Article

Habu Raises $15 Million to Unify Customer Data Without a CDP

February 13, 2020

Habu, which just came out of stealth with $15 million in funding, calls itself a “marketing data operating system” for “stitching together marketing and advertising data from multiple platforms to deliver a relevant consumer experience across all channels”. That sounds like a CDP but they are taking a non-CDP approach that includes analyzing data inside the “clean rooms” offered by Google, Facebook and other walled gardens. The founders held senior positions at Krux and Salesforce, which either helps or harms their credibility.

CDPI Newsletter
Featured Article

Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

CDPI Newsletter