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Habu Raises $15 Million to Unify Customer Data Without a CDP

Habu, which just came out of stealth with $15 million in funding, calls itself a “marketing data operating system” for “stitching together marketing and advertising data from multiple platforms to deliver a relevant consumer experience across all channels”. That sounds like a CDP but they are taking a non-CDP approach that includes analyzing data inside the “clean rooms” offered by Google, Facebook and other walled gardens. The founders held senior positions at Krux and Salesforce, which either helps or harms their credibility.

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Kount Introduces Identity Trust Global Network

February 12, 2020

Fraud prevention vendor Kount comes at identity from the angle of judging whether someone is really who they say they are. Kount just introduced the Identity Trust Global Network, which assigns a confidence score to identities asserted during interactions such as payments, account creation, and log-ins. Companies can then act accordingly, smoothing the path for reliable identities and demanding more verification from the sketchier ones.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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