PayU’s most recent report looking at consumer spending globally found that Latin America is set to become the new global destination for emerging ecommerce leaders – fast growing online and omnichannel businesses looking to stand out from the crowd.
Nubimetrics was founded in 2010 in San Salvador, Jujuy, Argentina, by Andrés Jara Werchau and Pamela Scheurer, to be a SaaS platform that helps e-commerce sellers by delivering analytics-driven market data. In Argentina, Nubimetrics started its journey with data collected only from e-commerce giant Mercado Libre.
Chile is the frontrunner when it comes to mobile commerce growth in Latin America. Between 2020 and 2024, revenues from mobile online purchases are forecast to grow by 200%. But the top 2 and 3 – Argentina and Mexico – are forecast to more than double their mCommerce sales as well within the said four years.
Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.