Listrak Expands Identity Resolution Capabilities

In actual business news, retail marketing automation vendor Listrak has added identity resolution to its bag of tricks. Its new GXP platform converts anonymous to known traffic and finds cross-channel identifiers. Listrak already built a unified customer profile so it’s not entirely clear what’s new here.

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Consumers Buy from Brands They Follow on Social Media: Sprout Social Report

May 8, 2020

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. I’m fine and the gruel supply is stable. Coronavirus does seem to have reduced the flow of obvious research, but I’ve hoarded some to share. We’ll start with a Sprout Social study that found 89% of consumers will buy products from a brand they follow on social media. Almost as obvious: consumers want engagement, transparency, and service more than anything else, while marketers overestimate consumers’ interest in memorable content, storytelling, and pop culture references.

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