More identity-based targeting: LiveRamp has added Versium’s business data and predictive models to its IdentityLink Data Store. Versium will support a new B2B Data Management Platform that lets marketers target online advertising based on their own offline data. Versium collects business and consumer data and applies predictive analytics to create custom audiences.
Business data giant Dun & Bradstreet has agreed to be acquired by a private investor group in a deal valued at $6.9 billion. The company had announced in February that it was considering options for value creation. D&B has shown little growth in recent years despite the broad surge in data-driven B2B marketing.
If you still need a reason to worry about privacy, try this: Trump Administration is working on the issue. True to form, they’ve consulted with businesses that gather data, including Facebook, Alphabet and Comcast, but no consumer advocates. Presumably the plan is to preempt strong state legislation with a weaker federal law.
“Ask Meta AI anything” is what you now see instead of the traditional search bar across Meta apps such as Facebook and Instagram. Meta AI will still perform the basic search function but will also answer questions and chat with you. It should hardly be a surprise when a tech company launches a genAI solution these days but this is a bold challenge to Google and Open.ai (it’s also available as a standalone tool at Meta.ai).