LiveRamp, the data onboarding and identity resolution platform, has announced that it will acquire Habu, a data clean room software company with an international market. Habu will help existing LiveRamp customers share and resolve customer data in a privacy-compliant way. Will we see more acquisitions of DCRs by broader data platform?
It’s easy to put AI at the top of the list of digital customer experience trends for this year, but in its new report, “2024 Digital Customer Experience Trends,” DXP Contentsquare lists other factors expected to influence the space. These include immersive experiences, digital trust and digital accessibility alongside more predictable candidates like personalization. This is based on a survey of more than 2700 business professionals in marketing, UX and product roles.
DoubleVerify, the solution that safeguards brand safety in the digital advertising eco-system, is expanding its offering to Facebook Feed and Instagram Reels. DoubleVerify uses a classification system to screen content adjacent to ads for safety and suitability. It also offers authentication metrics on Meta media buys, addressing fraud issues and viewability.
Microsoft has confirmed that Reddit has blocked its Bing search engine from crawling content; Reddit seems to have blocked DuckDuckGo too. Reddit content will still appear in Google search results, but then Google has paid Reddit $60 million to allow it to train its AI models on that content. Reddit says the block has nothing to do with the Google deal: okay.