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Location-Based Audiences Beat Facebook Click-Through Rate: Reveal Mobile Study

Even as Walmart chases Amazon, it must occasionally look over its shoulder at Facebook’s ecommerce growth. Facebook’s strength is local retailers, who like its targeting capabilities. But this study from Reveal Mobile finds that other location-based advertising has a click-through rate more than eight times higher Facebook. They also report that 68% of retailers have been using location-based audiences more during the pandemic while 31% are using it less. Interesting.

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Consumers Will Watch Ads in Return for Free TV: Unruly Report

August 31, 2020

Let’s peer today at life’s second-most interesting topic: consumer behavior. We’ll start with this Unruly report (that’s the company name; the report is well-behaved) on connected TV viewers. Headline finding is 73% of U.S. consumers would rather watch ads on free TV than pay for ad-free TV content. Times being what they are, consumers are even more likely to seek free options: 35% have tried a new ad-supported streaming service since the pandemic began and 79% plan to continue.

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YouTube Testing AI Overviews in Search Results

April 28, 2025

YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.

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