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Lucas Melman (Betterfly): “There Is No Other Company Doing What We Are Doing”

The insurance startup presents itself as the first social unicorn in Latin America as it is the only one with a B Corp certification, granted to companies that create value not only for their shareholders but also for their employees, the community, and the environment. It gives companies life insurance for their workers, whose coverage grows as they register greater healthy habits. They must do this through an app that offers them telemedicine, psychology, nutritionist, fitness, and other benefits.

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Nowports, A New Unicorn From Mexico

June 9, 2022

Nowports, a Mexican logistics company from Monterrey, Nuevo León, has secured a US$150 million Series C investment, making it the new Mexican unicorn. Nowports is focused on automating warehouses and shipments with sensors, tracking shipments in real-time. It seeks to be the logistics intermediation option for its clients, who move between 10 and 15 ocean containers per month and come from the retail, automotive, and manufacturing industries.

CDPI Emerging Markets
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How SA’s Nooksy connects far-away family members with children through storytime

June 9, 2022

South African startup Nooksy is connecting far-away family members with children through Storytime and has also built the world’s first “impact” literature children’s library. The startup has developed a mobile app that facilitates video calls between children and, say, far-away grandparents, and allows them to select a book to read in an online reading room.

CDPI Emerging Markets
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Consumers Eager for Personalized Content: Marigold

September 13, 2024

It’s all surveys today, Dear Reader.  Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests.  Sadly, 33% feel their needs are unmet by current brand messages.  Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%.  Content is last at 61%.

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