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Marketers Don’t Understand Consumer Privacy Concerns: MMA and AppsFlyer Research

Marketers aren’t doing very well when it comes to understanding their customers, either.  MMA Global and AppsFlyer found marketers overestimate consumers’ concern about controlling their data and underestimate their annoyance that other people make money from it.  More cluelessness: just 16% of marketers think privacy concerns impact consumer behavior, while 44% of consumers say it does.

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Amperity Launches New Lakehouse Offering

May 17, 2024

Amperity has launched Lakehouse CDP,  which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks.  Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.

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