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Average Marketer Uses 21 Marketing and Advertising Systems: Salesforce Report

It’s not your imagination: wrangling marketing data is tough.  Nearly half (43%) of marketers spend more than one week per month assembling information, according to this Salesforce report, and just 31% are “very confident” it’s accurate.  One reason: the average marketer uses 21 different marketing and advertising platforms.  Lots more good stuff here.

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Marketers Don’t Understand Consumer Privacy Concerns: MMA and AppsFlyer Research

April 9, 2021

Marketers aren’t doing very well when it comes to understanding their customers, either.  MMA Global and AppsFlyer found marketers overestimate consumers’ concern about controlling their data and underestimate their annoyance that other people make money from it.  More cluelessness: just 16% of marketers think privacy concerns impact consumer behavior, while 44% of consumers say it does.

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Rokt Funding Grows Valuation to $2.4 Billion

December 6, 2022

We have a full pouch of stories about Australian companies but our Emerging Markets editor has threatened bodily harm if I poach them. I can sneak in Aussie-born ecommerce personalization vendor Rokt, because it’s now based in New York. They’ve completed a secondary funding at a valuation of $2.4 billion, one year after a $325 million Series E at $1.95 billion. Not bad in a down year for tech stocks.

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