Average Marketer Uses 21 Marketing and Advertising Systems: Salesforce Report

It’s not your imagination: wrangling marketing data is tough.  Nearly half (43%) of marketers spend more than one week per month assembling information, according to this Salesforce report, and just 31% are “very confident” it’s accurate.  One reason: the average marketer uses 21 different marketing and advertising platforms.  Lots more good stuff here.

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Marketers Don’t Understand Consumer Privacy Concerns: MMA and AppsFlyer Research

April 9, 2021

Marketers aren’t doing very well when it comes to understanding their customers, either.  MMA Global and AppsFlyer found marketers overestimate consumers’ concern about controlling their data and underestimate their annoyance that other people make money from it.  More cluelessness: just 16% of marketers think privacy concerns impact consumer behavior, while 44% of consumers say it does.

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Amazon Offers More Options for Creating Brand-Tailored Coupons

April 12, 2024

Discounts are becoming ever more important in the digital commerce space and Amazon has responded by enabling the creation of percentage or flat-rate discount coupons for tailored audiences. Brands will be able to target repeat customers, high-spend customers, recent customers or cart-abandoners. Additional audiences, such as promising customers and at-risk customers will be available in the U.S. only.

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