Marketers Need Long-Term ROI Measures: LinkedIn Report

We also have a LinkedIn report that digital marketers do a poor job of measuring return on marketing investments. The main criticism is that marketers report short term metrics without waiting for long term results. They offer no particular solution beyond educating everyone to be patient.

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Sharpen Technologies Unifies Data for Call Center Agents

November 4, 2019

There are two classic CDP use cases: updating retargeting lists based on subsequent behavior and showing a complete profile to call center agents. So it’s worth noting that call center vendor Sharpen Technologies has added an option to ingest, combine, and present data from all sources. Regardless of whether it qualifies as a true CDP, it shows operational vendors trying to solve a problem that CDP addresses.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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