And switching again, we’ll mention Twitter’s decision to ban (nearly) all paid political advertising. You’ve probably heard about the news already but it’s still worth noting as a rare victory for civilization in its war with social media. Don’t celebrate yet: Facebook is still happy to distribute paid lies.
It seems the News Gods were too busy with their Halloween costumes to make anything happen on Thursday. So let’s roll back to Wednesday, when marketing analytics vendor TapClicks bought reporting tool builder Megalytic. Data gathered by TapClicks’ 200+ connectors will now feed Megalytic dashboards.
Halloween is the right day to announce a “headless digital experience cloud”, which sounds a bit scary. It’s like a headless CMS (meaning you can access its functions via APIs in addition to a conventional user interface) but with more functions. Bloomreach says they have the first one. Trick or treat?
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.