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Marketers Should Worry More About Cookie Loss: IAB Report

Marketers are overconfident in their ability to adjust to the loss of third-party cookies, scolds this IAB report.  While 77% say they’re prepared for the changes, most are not taking steps like collecting more first party data (59%), changing measurement strategies (66%) or using more AI (69%).  One reason marketers may be chill: the report notes that cookie loss directly impacts up to $10 billion in open real time programmatic ad bidding, but not that this is a tiny fraction of the $700 billion global ad market.

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Tech Mahindra partners with Yellow.ai to bolster enterprise customer experiences with conversational AI

February 10, 2022

Tech Mahindra, one of India’s top IT firms, said on Monday that it is collaborating with Yellow.ai, a total experience automation platform to bolster enterprise customer experiences with conversational Artificial Intelligence (AI). As part of the partnership, Tech Mahindra and Yellow.ai will work towards developing next-gen conversational-AI solutions to elevate omnichannel capabilities such as Enterprise Resource Planning (ERP), Human Resources Management System (HRMS), Supply Chain Management (SCM), and Customer Relationship Management (CRM).

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Apple Search Ad Network Gained from Apple Privacy Rules: Singular Research

February 9, 2022

Mobile ads aren’t much impacted by the loss of third-party cookies, but Apple’s post-iOS 14.5 restrictions on its IDFA device ID has a similar effect.  Attribution company Singular reports the Apple changes hurt ROI for social networks and boosted results for intent-based networks.  It may not be entirely coincidental that the Apple’s own Search Ads Network was among the big winners.

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Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

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