Marketers Struggle to Target without Third-Party Cookies: Zeta Global Survey

We have no marketing news worth discussing today, so let’s look at some surveys. We’ll start with this Zeta Global report that found marketing budgets have shifted towards digital channels during the pandemic, and that the loss of third-party cookies makes it harder to target ads. Zeta’s conclusion is that cross-publisher customer IDs based on first-party data are essential, and that CDPs will play a critical role.