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Marketing Automation Market Is $4 Billion, Growing at 8.5% per Year: Grand View Research

Did you ever have that dream where you’re asked to the size of the marketing technology industry, and find answers ranging from $14 billion to $230 billion? Me too. The folks at Grand View Research have added a few more data points: they’ve just released a study estimating the marketing automation software market at $3.35 billion in 2015, growing at 8.5% per year. That would make it just under $4 billion in 2017. Their definition of marketing automation includes campaign management, email marketing, inbound marketing, mobile apps, lead management, reporting and analytics, and social media marketing; they say email accounts for 30% of the total. Another Grand View report pegs the CRM market at $23.1 billion in 2015, growing at 13.5% per year. Get all the details for just $4,950 per report.

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Chat Interactions Up 33% Since Last Year: Apptentive Study

May 19, 2017

Chat is hot. This study from in-app messaging vendor Apptentive found a 33% increase in interaction rates among its customers in the past year: companies went from interacting with 9% of their customers to 12%, and response rates also inched up from 62% to 65%. Some other interesting stats in the report, but most useful was a link to a SearchMarketingDaily article that reported 70% of chatbot interactions ultimately require human intervention and itself linked to several other studies.

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People.io Launches Data-for-Rewards App in Germany

May 17, 2017

Speaking of inevitable: if consumers are going to be targeted no matter what, they might as well get paid for allowing it, right? That’s more or less the principle behind People.io, which gives people modest rewards in exchange for answering questions about their interests, activities, or habits. The information is used to target advertisements, although personal data is never shared outside of People.io It’s all GDPR complaint. The company just did its first major international deal, making a version of its app available to 44 million customers of Telefónica Germany.

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IT Departments Rarely Prioritize Marketing Needs: Airship Survey

September 23, 2022
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