MarTech Advisor: 15% of B2B Firms Have Customer Data Platform

A shared customer database – that is, a Customer Data Platform – is in place at 15% of B2B firms that responded to a recent survey by MarTech Advisor. Almost twice as many (28%) had multiple disconnected systems, 25% had a single system that does almost everything, and 20% connected multiple systems to a major marketing or sales platform. Another 9% used a shared decision engine to coordinate messages delivered through multiple channels. Not surprising, disjointed systems ranked as the biggest problem with current stacks. Other interesting information about marketing operations too.

More News

Next Article

Gravity4 Introduces AI-Based Digital Marketing Optimizer

July 7, 2017

Let’s catch up with news about AI in programmatic advertising.  Starting with a company the cutest name, Gravity4 has launched Mona Lisa, a digital assistant that forecasts which programmatic media channels will yield the best results.  She’s one smart lady, doing automated lookalike modeling, lead scoring, collaborative filtering, classification, regression, decision trees, recommendation engines, clustering, topic modeling and sequential pattern mining on data from 19 countries.  Gravity4 assembles customer data from social, CRM, email, mobile, and advertising apps based on at least fifteen acquisitions since 2014.

CDPI Newsletter
Previous Article

ScopeMedia Offers Fashion Search App to Complete Outfits in Matching Style

July 5, 2017

Here’s another modern miracle: ScopeMedia has launched ScopeStyle, a “visual fashion discovery platform” that not only searches the Web for products similar to a photo you upload, but also finds complementary items to complete the outfit based on your style preferences. If you think about what’s required, it’s an awesomely impressive achievement for artificial intelligence. On the other hand, many of us have parents, friends, or spouses who offer similar critiques for free.

CDPI Newsletter