Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.
M&A deal making in Q1 2024 rose 2% on the previous quarter, Luma Partners reports. Dialogues about deal-making noticeably increased with adtech and digital content leading the way while martech remained depressed. Deals worth $100m+ continued strong from Q4 2023 showing strategic buyers are still interested in quality acquisitions.
Move over, Large Language Models: Microsoft thinks a Small Language Model is often a better fit. They’ve just released something called Phi-3-mini, which can easily run on a smartphone or laptop computer. This makes custom models cheaper to build and supports applications where a network connection is unavailable.
Tealium has launched a suite of solutions aimed at powering AI models with rich, filtered and consented data. Tealium for AI uses existing Tealium features to support AI applications with specialized integrations, partnerships, configurations, and attributes.