Medallia Launches Digital Suite to Combine Feedback with Behavioral Data

Medallia is a customer experience platform in the narrower sense of capturing customer feedback via surveys. They now include a wide range of data capture, unification, analysis, and interaction capabilities, which they just packaged as Medallia Digital Suite. If a combining customer feedback and behavioral data sounds familiar, you may be remembering that Zendesk bought SurveyMonkey parent Momentive just last week to do just that.