Media Consumption Growth May Be Slowing
One of the most astonishing trends of the past few decades has been people’s seemingly bottomless appetite for consuming more media. It seems they may have finally reached the saturation point: a study from the Zenith media agency found worldwide growth is nearly flat (although North American growth is still creeping ahead). More intriguing, a company called BioPage has decided to launch a new social media platform that limits users to two posts per day, “preventing users from being bombarded with status updates and having to scroll through post after post just to keep up with it all.” And, although the data may be skewed by changes in its customer base, journey orchestration vendor Kitewheel reports that social interactions through its system fell from 75% of interactions in 2014 to just 5% in 2016. Obviously, total traffic on social networks continues to rise but maybe this won’t continue indefinitely after all.