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Media Consumption Growth May Be Slowing

One of the most astonishing trends of the past few decades has been people’s seemingly bottomless appetite for consuming more media. It seems they may have finally reached the saturation point: a study from the Zenith media agency found worldwide growth is nearly flat (although North American growth is still creeping ahead). More intriguing, a company called BioPage has decided to launch a new social media platform that limits users to two posts per day, “preventing users from being bombarded with status updates and having to scroll through post after post just to keep up with it all.” And, although the data may be skewed by changes in its customer base, journey orchestration vendor Kitewheel reports that social interactions through its system fell from 75% of interactions in 2014 to just 5% in 2016. Obviously, total traffic on social networks continues to rise but maybe this won’t continue indefinitely after all.

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ChannelTech Firms Zift Solutions and Relayware Agree to Merge

July 13, 2017

Did you also know that “ChannelTech” is the latest industry mashword?  Not really, since I just made it up.  I also made up “mashword”, which sounds less pretentious than “portmanteau”.  The non-fake news is that Zift Solutions and Relayware, which both help companies market through channel partners, have just announced a merger.  ChannelTech is interesting because it’s a parallel universe to martech that’s unfamiliar to most direct-to-customer marketers.  Parallel universes are interesting because they often contain ideas worth borrowing.  Feel free to call them “borrideas”.  You’re welcome.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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