News

MediaMath Lives Again as Part of Infillion’s Platform

High profile adtech DSP MedaMath, which filed for bankruptcy in 2023 and was acquired by Infillion, has been relaunched within Infillion’s global media buying platform. Infillion will deploy MediaMath’s AI performance model, omnichannel inventory segments according to advertiser verticals and KPIs, and the MediaMath Academy for adtech certification. Infillion will provide performance measurement and attribution.