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MediaMath Promises Brand-Safe Ad Placements

Programmatic ad platform MediaMath has launched “Curated Market”, a pool of ad placements guaranteed to be brand-safe. It’s one of many firms taking advantage of advertisers’ concerns that they are advertising on sites they don’t want to associate with their brands. Here’s another. This is a narrow issue but I think it draws on a much broader desire among marketers (and everyone else) to gain some control in the face of overwhelming technical complexity. Marketers increasingly feel that way about martech. If I were creating advertising right now, it’s a theme I’d explore.

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Companies Lack True Commitment to Customer Experience: DimensionData Research

April 13, 2017

Let’s stick with customer experience, although the news remains grim. A study from digital services vendor DimensionData finds that just 13% of organizations rate their customer experience at 9 of 10 or better, even though 71% say it’s their top strategic performance measure. Similarly, connected customer journeys via omnichannel solutions are the top-ranked technology trend for 2017 but 70% of companies have no or very few channels currently connected. A charmingly delusional 80% expect to have all or most channels connected within two years.

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GrowthLoop and TransUnion Partner to Optimize Audience Reach

April 19, 2024

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.

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