File this under “vertical solutions are way more common than you think”. Mirabel Technologies claims more than 15,000 print publications use its Web-based CRM for ad sales, billing and production. It just launched a marketing automation product whose stand-out feature is Web site visitor identification using either IP address or email. It also appends data to leads it identifies and does lead scoring based on Web behaviors. Bear in mind this is about managing ad sales, not subscriber lists. Also, it’s about Web sites for print publishers. Yes, it’s a tad confusing.