Speaking of Slack integration, digital asset management vendor MediaValet just announced their own Slack connection. It will allow collaborative comments, workflows, and approvals. That seems like a fairly natural use for Slack.
Who needs Game of Thrones when we can watch Google and Facebook battle with publishers to control the marketing world? Jumping right into Season 11, we find unrest in France, where media vassals have created the Gravity Alliance, which pools their data resources to offer a programmatic advertising alternative to the overlords. But there’s already dissent among the rebels: two other publisher consortia have emerged that let advertisers book digital campaigns across their combined properties but don’t provide a merged data pool.
When it comes to naming products, TVSquared is either super-ironic or just doesn’t care: they call their new prediction tool “Predict”. It draws on TVSquared’s worldwide database of direct response TV ad results to “predict” (get it?) which buys will generate the most response. Then it then executes the purchases.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.