When it comes to naming products, TVSquared is either super-ironic or just doesn’t care: they call their new prediction tool “Predict”. It draws on TVSquared’s worldwide database of direct response TV ad results to “predict” (get it?) which buys will generate the most response. Then it then executes the purchases.
Some news is more interesting for how it’s presented than the actual content. For example, when encryption developer Paranotek patented its latest protocol, the press release said it “may solve many of today’s online data and privacy issues.” This suggests they felt that a positioning based on personal privacy would be more appealing than one based on corporate data security. I hope they’re right although I doubt it. I also hope Paranotek employees refer to themselves Paranoids.
Freemium software has traditionally been used to promote simple products with mass appeal.
Customer intelligence platform Acxiom will collaborate with ActionIQ to deliver enhanced customer insights. ActionIQ’s CDP will integrate with Acxiom’s demographic, household, behavioral and preference data and with Acxiom’s RealID identity resolution solution. Acxiom experts will work with clients to customize and streamline ActionIQ.