Campaign management is worthless without good customer data, right? A Customer Data Platform is generally the best approach, but if all you want is a simple deduplication tool, you’ll be happy to know that Melissa has made its venerable MatchUp matching system available as a cloud service. Melissa announced a more comprehensive offering last month, incorporating Pentaho data integration tools. But it’s still pretty much a do-it-yourself project.
Chat is hot. This study from in-app messaging vendor Apptentive found a 33% increase in interaction rates among its customers in the past year: companies went from interacting with 9% of their customers to 12%, and response rates also inched up from 62% to 65%. Some other interesting stats in the report, but most useful was a link to a SearchMarketingDaily article that reported 70% of chatbot interactions ultimately require human intervention and itself linked to several other studies.
Speaking of inevitable: if consumers are going to be targeted no matter what, they might as well get paid for allowing it, right? That’s more or less the principle behind People.io, which gives people modest rewards in exchange for answering questions about their interests, activities, or habits. The information is used to target advertisements, although personal data is never shared outside of People.io It’s all GDPR complaint. The company just did its first major international deal, making a version of its app available to 44 million customers of Telefónica Germany.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.