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Merkle Adds ID Resolution to Adobe Experience Platform

We’re all about integration today, Dear Reader.  First: Merkle has integrated its Merkury identity resolution platform with Adobe Experience Platform, which includes Adobe’s Real Time CDP.  Adobe clients will be able to connect more identifiers and enhance customer profiles with Merkle data.

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Wyng Launches Zero-Party Data Portal and Recommendations

April 16, 2021

Why settle for replacing third party data with second- or first-party data when you can take it all the way to zero, asked no one ever.  But that hasn’t stopped Wyng from touting its zero-party data solutions, which get customers to intentionally share their data through quizzes, surveys, product finders, and such.  The company has just added two new components: a portal to let customers directly update their information and a zero-party-data-based recommendation engine.

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Grammarly Raises $200 Million to Help People Write Better

November 24, 2021

If robots wrote the news, would they write about other robots?  I ask because there’s been a suspicious burst of items about AI-powered writing tools, just when live journalists might have set things on autopilot so they could sneak out early for the holiday.  Top of the list: writing-suggestion platform Grammarly just raised $200 million at a $13 billion valuation, doubling total funding to $400 million.

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