Merkle Launches Packaged Integration of Salesforce Marketing Cloud and Commerce Cloud

Also timed to the conference, marketing agency Merkle announced CRM 4.0, a packaged solution that combines Merkle identity resolution, data and analytic services with an integration between Salesforce Marketing Cloud and Salesforce Commerce Cloud. What’s worth noting here is that connecting the two clouds is tough enough to require special integration services, and that additional services are needed for identity resolution and data management. Bear that in mind the next time someone tells you that Salesforce components just snap together like Lego Blocks.