CDP BlueConic has added a standard set of real-time behavioral attributes to its customer profiles. These include recency, frequency, momentum and intensity. Users were already able to define custom real-time attributes.

Arguing the other side are privacy advocates like those backing the proposed California law that’s often compared with GDPR. This piece from AdExchanger shows how it’s different and in some ways even more stringent (hint: no exemption for “legitimate interest”). You won’t be surprised that it’s strongly opposed by ad industry groups.

GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads.  The data should also help clients to find matches among records within their files, building more accurate customer profiles.  GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.