Messaging Marketplace Simplaex Raises $2.6 Million Series A

Berlin-based Simplaex started as a marketing platform for game developers but has grown into a general purpose marketplace for programmatic advertising and targeted messaging. They’ve just raised a $2.6 million Series A. They build profiles using proprietary technology to track in-app behavior without an SDK, and can send event-triggered or bid-purchased messages which are delivered outside of clients’ apps. If you’re a game company that wants to monetize players but not disrupt their in-app experience, that’s enticing. Simplaex casually refers to the itself as “the leading customer data platform” but we won’t take that too seriously.