Meta Makes Advantage Detailed Targeting More Widely Available
Meta is rolling out changes to its Advantage detailed targeting program to make it available to all campaign objectives and optimizations. The Advantage option shows ads to users outside the campaign’s original targeted selections who, Meta believes, “are likely to get you more or cheaper results, or both, against your optimization goals.” Meta has also detailed the types of campaigns that will automatically be opted in and where there are opt-in and opt-out choices.