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Meta Makes Advantage Detailed Targeting More Widely Available

Meta is rolling out changes to its Advantage detailed targeting program to make it available to all campaign objectives and optimizations. The Advantage option shows ads to users outside the campaign’s original targeted selections who, Meta believes, “are likely to get you more or cheaper results, or both, against your optimization goals.” Meta has also detailed the types of campaigns that will automatically be opted in and where there are opt-in and opt-out choices.

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Consumers are Reluctant to Share Data with Brands: Treasure Data

January 29, 2024

Almost nine in ten consumers say that up to half the digital content they receive from brands is not relevant to them, according to a Treasure Data survey of 6,000 subjects. Over 40% see no value in loyalty as they believe new customers get the best deals and almost 50% would prefer to withhold their data and be anonymous to brands. Humanize the data journey, is the message, and treat customers as partners not products.

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